YOUR FIRST WAX IS ON US! /
YOUR FIRST WAX IS ON US!
FIND YOUR NEAREST FOXY BOX
Join the foxy Revolution
The future is foxy
A Proven Business Model
A System That Works
A Badass Brand & Booming Business
A Proven Business Model
Our economy runs on franchising! The Canadian Franchise Industry contributes over $100 Billion to the Canadian GDP every year with over 1.8 million Canadians, approximately 1 out of every 10, directly or indirectly employed by the franchise industry. Canada’s Franchise industry has enjoyed consistently steady growth in the past five years and is expected to continue that growth into the future.
On average, new franchise businesses experience higher success rates than individual startups with over 97% successfully reaching the 5 year business mark because of their proven business models and loyal brand recognition.
A System That Works
The hair removal concept is fairly new which means there is a large market to cater to with less competition than that of a food and beverage franchise, and it’s based on consistent repeat business (hair grows back)! According to research from IBISWorld, the personal waxing and salon industry grew an average of 7.6 percent annually between 2010 and 2015. The value of the global hair removal market amounted to 880.2 million dollars in 2017 and is expected to continue its 9% Compound Annual Growth Rate into 2024.
A Badass Brand & Booming Business
The Foxy Box business model is easy to follow and scalable, providing our Foxy Bosses with incredible potential for growth and profitability! Armed with our proprietary Foxy Box Waxing Technique and our Magnetic Vibe and Brand, our franchise partners get all the training and resources needed to provide a fast, fun and affordable service to their clients to grow their business quickly with minimal risk!
Our company was founded on the belief that feeling Foxy is not a luxury, but a basic human right, and we want to share this value with the world! We don’t see waxing just as a means of hair removal… we see it as a way of helping people feel powerful in their skin. This is the Foxy effect. We infuse this message into all of our marketing, in a fresh authentic voice that people of all ages respond to! From our logo to our marketing campaigns to our website: we stand out in the best way possible.
REACH OUT TO LEARN EVEN MORE!
The Process
CONGRATULATIONS! IF YOU’RE READING THIS SENTENCE RIGHT NOW, IT MEANS YOU’RE CONSIDERING OWNING YOUR OWN BUSINESS.
Are you ready to become your own boss? We encourage you to carefully read through all the information we’ve provided on this site, then you’ll begin the onboarding process. You’ll soon be on your way to being part of the fierce Foxy Box family!
1. Fill Out The Form
Answer the questions in the form, located at the bottom of the page. Once we receive your contact information, we’ll reach out to set up a phone call with our head of franchise development! A great way for us to get to know each other better and see if Foxy Box is the right fit for you.
2. Send In Your Application
After your phone date with our team, if you’re excited to move forward, you’ll complete a confidential application. This step is to ensure that you’re properly equipped to support your new venture.
3. Review Our Disclosure Agreement
After your application has been processed and approved, we send you our Disclosure Document. This includes TONS of great information and comprehensive details about our franchise system, including what a year of sales looks like at your average Foxy Box Laser + Wax Bar. You will review this document carefully with your lawyer and any other advisors to make sure you have a clear understanding of what owning a Foxy Box will look like for you.
4. Join Us For Discovery Day
It’s time for a behind-the-scenes look! You’ll come to spend some time with us here at Foxy Headquarters to meet our whole franchise team, visit a few of our locations, and experience a day in the life of a Foxy Boss.
5. Sign Up And Celebrate
Feeling fierce and confident after meeting our team, the final step is signing your Franchise Agreement so we can officially welcome you to the Foxy Family! We’re so excited to guide you along your path to success and foxiness; pass the bubbles baby and get ready for your new, amazing adventure!
Your Location
Our dedicated real estate team will help you find the perfect space for your shop. Once we’ve found the right location, we’ll help you negotiate your lease.
On average, new franchise businesses experience higher success rates than individual startups with over 97% successfully reaching the 5 year business mark because of their proven business models and loyal brand recognition.
Your Shop
Our experienced team at headquarters will be the main point of contact for your architect and contractor. Our detailed Look and Feel guide book will make your build-out as easy as possible. From design to construction, we’re there every step of the way to help make your shop Foxy!
Your Team
We’ll train all of your initial hires so that when you’re ready to open your doors, you’ll have a dream team of Technicians and rockstar Front Desk staff ready to impress every new customer who comes through the door! We also equip you with all the skills and resources you’ll need to provide effective ongoing leadership to your staff.
Your Marketing
You’ll have access to solid gold marketing collateral from the funnest brand on the block. At Foxy Box we are deeply dedicated to providing authentic and inclusive messaging in our marketing, while also having a fresh voice and a sense of humour. We’ll provide you with all the tools you need to market your new location in a fun, Foxy way.
Your Numbers
We’ll teach you everything you need to know about business management, from day-to-day operations to budgeting and financial planning and everything in between!
Your Support Network
As a franchise system, our successes are intrinsically linked. This means that we are 100% committed to keeping your business successful and profitable! You’ll get all of our amazing educational material and manuals, ongoing training and support, and our accelerated growth formula!
Committed To You
We are committed to making our partners successful in this industry. When you join the Foxy Family, we equip you with all the tools you’ll need to open and operate a thriving business as well as continued support along the way.
Your Location
YOUR SHOP
YOUR TEAM
YOUR MARKETING
YOUR NUMBERS
Your Support network
You’re in Good Company
Hear From Real Foxy Bosses
Own your own business and empower both yourself and your clients. Because every body is a Foxy body.
As Featured In
Meet Your New Best Friends
HERE’S THE TALENTED AND DEDICATED TEAM AT FOXY BOX HEADQUARTERS WHO WILL GUIDE YOU ON YOUR PATH TO SUCCESS!
FOUNDER & CEO
KYLA DUFRESNEABOUT KYLA
Kyla is the founder and CEO of Foxy Box, and a powerhouse of ambition and endless drive. She knew from day 1 that this company would grow into an empire and has dedicated her life to showing the world a Foxier way, one box at a time. When Kyla’s not plotting world domination, she loves hiking with her Mastiffs, singing to her flock of chickens, playing in her garden and cheffing up a storm for loved ones.
PRESIDENT & COO
CHERYL LAINGABOUT CHERYL
Joining the Foxy Fam in 2014, Cheryl has become an integral part of the team. From franchisee onboarding, financial forecasting and overseeing operations. She’s often been called the ‘glue’ in organizations that she operates and wears a lot of hats. Don’t worry, she likes hats and looks good in them too. When not in the Foxy realm, she enjoys staying active with group fitness (PVOLVE is her new obsession) gardening, traveling and live music.
VP of Franchise Development
KEZIA VERASAMMYABOUT KEZIA
At Foxy Box, our franchisees are more than just business partners—they’re members of our Foxy Fam and true extensions of our brand and culture. This is essential to ensuring a remarkable experience for every client, no matter where in the world they visit.
As VP of Franchise Development, Kezia is dedicated to helping you discover if Foxy Box aligns with your vision, passion, and skillset, ensuring that you have what it takes to be our next superstar success story!
Founder & CEO
KYLA DUFRESNE
Kyla is the founder and CEO of Foxy Box, and a powerhouse of ambition and endless drive. She knew from day 1 that this company would grow into an empire and has dedicated her life to showing the world a Foxier way, one box at a time. When Kyla’s not plotting world domination, she loves hiking with her Mastiffs, singing to her flock of chickens, playing in her garden and cheffing up a storm for loved ones.
President & COO
Cheryl Laing
Joining the Foxy Fam in 2014, Cheryl has become an integral part of the team. From franchisee onboarding, financial forecasting and overseeing operations. She’s often been called the ‘glue’ in organizations that she operates and wears a lot of hats. Don’t worry, she likes hats and looks good in them too. When not in the Foxy realm, she enjoys staying active with group fitness (PVOLVE is her new obsession) gardening, traveling and live music.
Franchise Operational Support & Management Mentor
Kezia Verasammy
Kezia has been with the Foxy Box Brand for over 5 years in many different roles. Initially being hired as our Flagship store manager, overseeing 25+ employees, she moved to Vancouver to open our new Flagship store from the ground up. Kezia has acquired an invaluable amount of knowledge from her years of experience with the Foxy Box Brand which will help you determine if Foxy Box is the perfect match for you. Our franchisees aren’t just franchisees, they’re members of our Foxy Fam – and more, they are each a true extension of our culture and brand. This is crucial to creating an amazing experience for each of our clients, regardless of where they are in the world and the shop they visit. Your exploration with Kezia will help determine if you have the skills and vision – and above all, passion – to become our latest superstar success story!
Head of marketing
Kristine Wilkinson
As our Marketing and Communication Strategist, you’ll find this babe’s magic on all of our social media pages, digital ads, and traditional print ads. From our Instagram stories to our email marketing campaigns to our posters and printed collateral, this babe can capture any audience and have them dreaming of that Foxy Feeling. Kristine ensures the success of our Franchise Partners by setting them up with their digital profiles and ads and holds your hand each step of the way. From making sure your Grand Opening is the most talked about event in the town, to consistently getting new customers through your door, Kristine has got you covered.
Head of operations
Zoe Mak
Zoe’s journey with Foxy Box is nothing short of inspiring. She began her career as a receptionist at our flagship location, where her attention to detail and tireless work ethic quickly set her apart. As she rose through the ranks, her commitment to excellence only intensified. Zoe’s journey through the managerial ranks showcased not only her ability to lead but her passion for creating an environment where every detail matters.
Now, as the Head of Operations at Foxy Box, Zoe is the driving force behind our operations and systems. Zoe’s wealth of experience makes her an invaluable asset to our team. Her keen eye for detail ensures that every aspect of our operations runs like a well-oiled machine. From overseeing day-to-day activities to implementing strategic initiatives, Zoe is at the forefront, ensuring that Foxy Box continues to set industry standards. We’re proud to have Zoe steering the ship, ensuring that every detail is perfected, and every operation runs smoothly at Foxy Box.
Franchise Business Coach
Beth Alden
HEAD OF MARKETING
KRISTINE WILKINSONABOUT KRISTINE
As our Marketing and Communication Strategist, you’ll find this babe’s magic on all of our social media pages, digital ads, and traditional print ads. From our Instagram stories to our email marketing campaigns to our posters and printed collateral, this babe can capture any audience and have them dreaming of that Foxy Feeling. Kristine ensures the success of our Franchise Partners by setting them up with their digital profiles and ads and holds your hand each step of the way. From making sure your Grand Opening is the most talked about event in the town, to consistently getting new customers through your door, Kristine has got you covered.
HEAD OF OPERATIONS
ZOE MAKABOUT ZOE
Zoe’s journey with Foxy Box is nothing short of inspiring. She began her career as a receptionist at our flagship location, where her attention to detail and tireless work ethic quickly set her apart. As she rose through the ranks, her commitment to excellence only intensified. Zoe’s journey through the managerial ranks showcased not only her ability to lead but her passion for creating an environment where every detail matters.
Now, as the Head of Operations at Foxy Box, Zoe is the driving force behind our operations and systems. Zoe’s wealth of experience makes her an invaluable asset to our team. Her keen eye for detail ensures that every aspect of our operations runs like a well-oiled machine. From overseeing day-to-day activities to implementing strategic initiatives, Zoe is at the forefront, ensuring that Foxy Box continues to set industry standards. We’re proud to have Zoe steering the ship, ensuring that every detail is perfected, and every operation runs smoothly at Foxy Box.
FRANCHISE BUSINESS COACH
BETH ALDENABOUT BETH
Beth Alden joined the Foxy Box team, overseeing the Nanaimo location for the previous two and a half years. Before that, she owned and operated her own private fitness Studio, helping hundreds of people become the healthiest version of themselves. Beth started her business career working with a franchisee in the telecommunications industry. She turned one location into 32 locations and helped make them the most successful and profitable franchise in Western Canada! Her expertise and drive are unmatched, earning her business the year in the Oceanside area. Beth is excited to take this new role as Franchise Business Coach and looks forward to leveraging her skills and expertise to help increase profitability across all franchisee locations.
Our Rock Solid System Spells Success
And We’re Here For The Long Haul.
In a Booming $3.4 billion industry,
Growth is our middle name.
What We Stand For
Everyone deserves to feel good
ENERGY IS EVERYTHING
HUMOUR IS CRITICAL
WE'RE STRONGER TOGETHER
DON'T BEAT AROUND THE BUSH
A FOXY BOX IS A KEY TO HAPPINESS
ARE YOU READY
TO JOIN THE
FOXY REVOLUTION?
Your Future Is Looking Foxy
Need more Foxy?
Watch our Webinar!
