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Join the foxy Revolution

The future is foxy

A Proven Business Model

Our economy runs on franchising! The Canadian Franchise Industry contributes over $100 Billion to the Canadian GDP every year with over 1.8 million Canadians, approximately 1 out of every 10, directly or indirectly employed by the franchise industry. Canada’s Franchise industry has enjoyed consistently steady growth in the past five years and is expected to continue that growth into the future.

On average, new franchise businesses experience higher success rates than individual startups with over 97% successfully reaching the 5 year business mark because of their proven business models and loyal brand recognition.

A System That Works

The hair removal concept is fairly new which means there is a large market to cater to with less competition than that of a food and beverage franchise, and it’s based on consistent repeat business (hair grows back)! According to research from IBISWorld, the personal waxing and salon industry grew an average of 7.6 percent annually between 2010 and 2015. The value of the global hair removal market amounted to 880.2 million dollars in 2017 and is expected to continue its 9% Compound Annual Growth Rate into 2024.

A Badass Brand & Booming Business

The Foxy Box business model is easy to follow and scalable, providing our Foxy Bosses with incredible potential for growth and profitability! Armed with our proprietary Foxy Box Waxing Technique and our Magnetic Vibe and Brand, our franchise partners get all the training and resources needed to provide a fast, fun and affordable service to their clients to grow their business quickly with minimal risk!

Our company was founded on the belief that feeling Foxy is not a luxury, but a basic human right, and we want to share this value with the world! We don’t see waxing just as a means of hair removal… we see it as a way of helping people feel powerful in their skin. This is the Foxy effect. We infuse this message into all of our marketing, in a fresh authentic voice that people of all ages respond to! From our logo to our marketing campaigns to our website: we stand out in the best way possible.

A Proven Business Model

Our economy runs on franchising! The Canadian Franchise Industry contributes over $100 Billion to the Canadian GDP every year with over 1.8 million Canadians, approximately 1 out of every 10, directly or indirectly employed by the franchise industry. Canada’s Franchise industry has enjoyed consistently steady growth in the past five years and is expected to continue that growth into the future.

On average, new franchise businesses experience higher success rates than individual startups with over 97% successfully reaching the 5 year business mark because of their proven business models and loyal brand recognition.

A System That Works

The hair removal concept is fairly new which means there is a large market to cater to with less competition than that of a food and beverage franchise, and it’s based on consistent repeat business (hair grows back)! According to research from IBISWorld, the personal waxing and salon industry grew an average of 7.6 percent annually between 2010 and 2015. The value of the global hair removal market amounted to 880.2 million dollars in 2017 and is expected to continue its 9% Compound Annual Growth Rate into 2024.

A Badass Brand & Booming Business

The Foxy Box business model is easy to follow and scalable, providing our Foxy Bosses with incredible potential for growth and profitability! Armed with our proprietary Foxy Box Waxing Technique and our Magnetic Vibe and Brand, our franchise partners get all the training and resources needed to provide a fast, fun and affordable service to their clients to grow their business quickly with minimal risk!

Our company was founded on the belief that feeling Foxy is not a luxury, but a basic human right, and we want to share this value with the world! We don’t see waxing just as a means of hair removal… we see it as a way of helping people feel powerful in their skin. This is the Foxy effect. We infuse this message into all of our marketing, in a fresh authentic voice that people of all ages respond to! From our logo to our marketing campaigns to our website: we stand out in the best way possible.

REACH OUT TO LEARN EVEN MORE!
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The Process

CONGRATULATIONS! IF YOU’RE READING THIS SENTENCE RIGHT NOW, IT MEANS YOU’RE CONSIDERING OWNING YOUR OWN BUSINESS.

Are you ready to become your own boss? We encourage you to carefully read through all the information we’ve provided on this site, then you’ll begin the onboarding process. You’ll soon be on your way to being part of the fierce Foxy Box family!

 

1. Fill Out The Form

Answer the questions in the form, located at the bottom of the page. Once we receive your contact information, we’ll reach out to set up a phone call with our head of franchise development! A great way for us to get to know each other better and see if Foxy Box is the right fit for you.

2. Send In Your Application

After your phone date with our team, if you’re excited to move forward, you’ll complete a confidential application. This step is to ensure that you’re properly equipped to support your new venture.

3. Review Our Disclosure Agreement

After your application has been processed and approved, we send you our Disclosure Document. This includes TONS of great information and comprehensive details about our franchise system, including what a year of sales looks like at your average Foxy Box Laser + Wax Bar. You will review this document carefully with your lawyer and any other advisors to make sure you have a clear understanding of what owning a Foxy Box will look like for you.

4. Join Us For Discovery Day

It’s time for a behind-the-scenes look! You’ll come to spend some time with us here at Foxy Headquarters to meet our whole franchise team, visit a few of our locations, and experience a day in the life of a Foxy Boss.

5. Sign Up And Celebrate

Feeling fierce and confident after meeting our team, the final step is signing your Franchise Agreement so we can officially welcome you to the Foxy Family! We’re so excited to guide you along your path to success and foxiness; pass the bubbles baby and get ready for your new, amazing adventure!

Are you super excited and want to speak to someone  right away?

Book a meeting with our franchise expert!

Victoria Waxing & Laser Hair Removal

Your Location

Our dedicated real estate team will help you find the perfect space for your shop. Once we’ve found the right location, we’ll help you negotiate your lease.

On average, new franchise businesses experience higher success rates than individual startups with over 97% successfully reaching the 5 year business mark because of their proven business models and loyal brand recognition.

Your Shop

Our experienced team at headquarters will be the main point of contact for your architect and contractor. Our detailed Look and Feel guide book will make your build-out as easy as possible. From design to construction, we’re there every step of the way to help make your shop Foxy!

Best Waxing Calgary Mission Neighbourhood

Your Team

We’ll train all of your initial hires so that when you’re ready to open your doors, you’ll have a dream team of Technicians and rockstar Front Desk staff ready to impress every new customer who comes through the door! We also equip you with all the skills and resources you’ll need to provide effective ongoing leadership to your staff.

Your Marketing

You’ll have access to solid gold marketing collateral from the funnest brand on the block. At Foxy Box we are deeply dedicated to providing authentic and inclusive messaging in our marketing, while also having a fresh voice and a sense of humour. We’ll provide you with all the tools you need to market your new location in a fun, Foxy way.

Your Numbers

We’ll teach you everything you need to know about business management, from day-to-day operations to budgeting and financial planning and everything in between!

Your Support Network

As a franchise system, our successes are intrinsically linked. This means that we are 100% committed to keeping your business successful and profitable! You’ll get all of our amazing educational material and manuals, ongoing training and support, and our accelerated growth formula!

Committed To You

We are committed to making our partners successful in this industry. When you join the Foxy Family, we equip you with all the tools you’ll need to open and operate a thriving business as well as continued support along the way.

Your Location

Our dedicated real estate team will help you find the perfect space for your shop. Once we’ve found the right location, we’ll help you negotiate your lease.

YOUR SHOP

Our experienced team at headquarters will be the main point of contact for your architect and contractor. Our detailed Look and Feel guide book will make your build-out as easy as possible. From design to construction, we’re there every step of the way to help make your shop Foxy!

YOUR TEAM

We’ll train all of your initial hires so that when you’re ready to open your doors, you’ll have a dream team of Technicians and rockstar Front Desk staff ready to impress every new customer who comes through the door! We also equip you with all the skills and resources you’ll need to provide effective ongoing leadership to your staff.

YOUR MARKETING

You’ll have access to solid gold marketing collateral from the funnest brand on the block. At Foxy Box we are deeply dedicated to providing authentic and inclusive messaging in our marketing, while also having a fresh voice and a sense of humour. We’ll provide you with all the tools you need to market your new location in a fun, Foxy way.

YOUR NUMBERS

We’ll teach you everything you need to know about business management, from day-to-day operations to budgeting and financial planning and everything in between!

Your Support network

As a franchise system, our successes are intrinsically linked. This means that we are 100% committed to keeping your business successful and profitable! You’ll get all of our amazing educational material and manuals, ongoing training and support, and our accelerated growth formula!

You’re in Good Company

Hear From Real Boss Babes

Own your own business and empower both yourself and your clients. Because every body is a Foxy body.

As Featured In

Meet Your New Best Friends

HERE’S THE TALENTED AND DEDICATED TEAM AT FOXY BOX HEADQUARTERS WHO WILL GUIDE YOU ON YOUR PATH TO SUCCESS!

FOUNDER & CEO

KYLA DUFRESNE

ABOUT KYLA

Kyla is the founder and CEO of Foxy Box, and a powerhouse of ambition and endless drive. She knew from day 1 that this company would grow into an empire and has dedicated her life to showing the world a Foxier way, one box at a time. When Kyla’s not plotting world domination, she loves hiking with her Mastiffs, singing to her flock of chickens, playing in her garden and cheffing up a storm for loved ones.

PRESIDENT & COO

CHERYL LAING

ABOUT CHERYL

Joining the Foxy Fam in 2014, Cheryl has become an integral part of the team. From franchisee onboarding, financial forecasting and overseeing operations. She’s often been called the ‘glue’ in organizations that she operates and wears a lot of hats. Don’t worry, she likes hats and looks good in them too. When not in the Foxy realm, she enjoys staying active with group fitness (PVOLVE is her new obsession) gardening, traveling and live music.

FRANCHISE OPERATIONAL SUPPORT & MANAGEMENT MENTOR

KEZIA VERASAMMY

ABOUT KEZIA

Kezia has been with the Foxy Box Brand for over 5 years in many different roles. Initially being hired as our Flagship store manager, overseeing 25+ employees, she moved to Vancouver to open our new Flagship store from the ground up. Kezia has acquired an invaluable amount of knowledge from her years of experience with the Foxy Box Brand which will help you determine if Foxy Box is the perfect match for you. Our franchisees aren’t just franchisees, they’re members of our Foxy Fam – and more, they are each a true extension of our culture and brand. This is crucial to creating an amazing experience for each of our clients, regardless of where they are in the world and the shop they visit. Your exploration with Kezia will help determine if you have the skills and vision – and above all, passion – to become our latest superstar success story!

Founder & CEO

KYLA DUFRESNE

Kyla is the founder and CEO of Foxy Box, and a powerhouse of ambition and endless drive. She knew from day 1 that this company would grow into an empire and has dedicated her life to showing the world a Foxier way, one box at a time. When Kyla’s not plotting world domination, she loves hiking with her Mastiffs, singing to her flock of chickens, playing in her garden and cheffing up a storm for loved ones.

President & COO

Cheryl Laing

Joining the Foxy Fam in 2014, Cheryl has become an integral part of the team. From franchisee onboarding, financial forecasting and overseeing operations. She’s often been called the ‘glue’ in organizations that she operates and wears a lot of hats. Don’t worry, she likes hats and looks good in them too. When not in the Foxy realm, she enjoys staying active with group fitness (PVOLVE is her new obsession) gardening, traveling and live music.

Franchise Operational Support & Management Mentor

Kezia Verasammy

Kezia has been with the Foxy Box Brand for over 5 years in many different roles. Initially being hired as our Flagship store manager, overseeing 25+ employees, she moved to Vancouver to open our new Flagship store from the ground up. Kezia has acquired an invaluable amount of knowledge from her years of experience with the Foxy Box Brand which will help you determine if Foxy Box is the perfect match for you. Our franchisees aren’t just franchisees, they’re members of our Foxy Fam – and more, they are each a true extension of our culture and brand. This is crucial to creating an amazing experience for each of our clients, regardless of where they are in the world and the shop they visit. Your exploration with Kezia will help determine if you have the skills and vision – and above all, passion – to become our latest superstar success story!

Head of marketing

Kristine Wilkinson

As our Marketing and Communication Strategist, you’ll find this babe’s magic on all of our social media pages, digital ads, and traditional print ads. From our Instagram stories to our email marketing campaigns to our posters and printed collateral, this babe can capture any audience and have them dreaming of that Foxy Feeling. Kristine ensures the success of our Franchise Partners by setting them up with their digital profiles and ads and holds your hand each step of the way. From making sure your Grand Opening is the most talked about event in the town, to consistently getting new customers through your door, Kristine has got you covered.

Head of operations

Zoe Mak

Zoe’s journey with Foxy Box is nothing short of inspiring. She began her career as a receptionist at our flagship location, where her attention to detail and tireless work ethic quickly set her apart. As she rose through the ranks, her commitment to excellence only intensified. Zoe’s journey through the managerial ranks showcased not only her ability to lead but her passion for creating an environment where every detail matters.

Now, as the Head of Operations at Foxy Box, Zoe is the driving force behind our operations and systems. Zoe’s wealth of experience makes her an invaluable asset to our team. Her keen eye for detail ensures that every aspect of our operations runs like a well-oiled machine. From overseeing day-to-day activities to implementing strategic initiatives, Zoe is at the forefront, ensuring that Foxy Box continues to set industry standards. We’re proud to have Zoe steering the ship, ensuring that every detail is perfected, and every operation runs smoothly at Foxy Box.

HEAD OF MARKETING

KRISTINE WILKINSON

ABOUT KRISTINE

As our Marketing and Communication Strategist, you’ll find this babe’s magic on all of our social media pages, digital ads, and traditional print ads. From our Instagram stories to our email marketing campaigns to our posters and printed collateral, this babe can capture any audience and have them dreaming of that Foxy Feeling. Kristine ensures the success of our Franchise Partners by setting them up with their digital profiles and ads and holds your hand each step of the way. From making sure your Grand Opening is the most talked about event in the town, to consistently getting new customers through your door, Kristine has got you covered.

HEAD OF OPERATIONS

ZOE MAK

ABOUT ZOE MAKE

Zoe’s journey with Foxy Box is nothing short of inspiring. She began her career as a receptionist at our flagship location, where her attention to detail and tireless work ethic quickly set her apart. As she rose through the ranks, her commitment to excellence only intensified. Zoe’s journey through the managerial ranks showcased not only her ability to lead but her passion for creating an environment where every detail matters.

Now, as the Head of Operations at Foxy Box, Zoe is the driving force behind our operations and systems. Zoe’s wealth of experience makes her an invaluable asset to our team. Her keen eye for detail ensures that every aspect of our operations runs like a well-oiled machine. From overseeing day-to-day activities to implementing strategic initiatives, Zoe is at the forefront, ensuring that Foxy Box continues to set industry standards. We’re proud to have Zoe steering the ship, ensuring that every detail is perfected, and every operation runs smoothly at Foxy Box.

Our Rock Solid System Spells Success
And We’re Here For The Long Haul.

In a Booming $3.4 billion industry,
Growth is our middle name.

What We Stand For

Everyone deserves to feel good

We treat everyone with respect and kindness and strive to leave people feeling energized and powerful ‘cause we believe that feeling foxy is not a luxury….it’s a basic human right.

ENERGY IS EVERYTHING

It’s persuasive, it’s contagious, it’s impactful… AND when harnessed positively, it has the power to transform anything and elevate anyone. We believe our energy IS our impact.

HUMOUR IS CRITICAL

We believe laughter is the quickest way to diffuse stress and make authentic connections. It allows us to lighten up and not take anything (including ourselves) too seriously. There’s nothing more magnetic than a person who can laugh at themselves…after all…what’s the point if we’re not having fun, right?

WE'RE STRONGER TOGETHER

Sisterhood is unstoppable and we wholeheartedly believe that our successes and tribulations are intrinsically linked. Our thoughts and actions create a powerful ripple effect in our lives, our business, our community and ultimately…the world.

DON'T BEAT AROUND THE BUSH

It’s called a vagina people! We walk our talk, speak our truth and are not afraid to say it like it is. We believe honesty and transparency are key assets to create credibility and trust.

A FOXY BOX IS A KEY TO HAPPINESS

We give women permission to not only own their uniqueness but to celebrate it loud and proud!

ARE YOU READY
TO JOIN THE
FOXY REVOLUTION?

Your Future Is Looking Foxy

 

 

 

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Need more Foxy?
Watch our Webinar!

Super excited and want to speak to someone right away?

Reach out to learn even more!

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Franchise FAQ

The most commonly asked questions by our franchisees

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How much money do I need to get started?

We require a minimum of $75k liquid cash. Banks typically want to see thirty percent of your initial investment cost. You can see a breakdown here.

How long is your franchise term?

Our Franchise term is tied to your lease agreement for your rental space, unless otherwise negotiated.  In most cases this is five years with the option to renew after the 5th year.

How big are our locations?

We have locations in the system that vary between 700 and 2250 sq ft, however, we think the sweet spot is between 900 and 1400 sq ft.

How many treatment rooms do you require?

Treatment rooms mean revenue! We require a minimum of three treatment rooms. Our biggest location has eight rooms!

What support do you offer beyond the initial training?

We offer weekly support, host quarterly round-tables, monthly system meetings and have a dedicated full-time business coach for you to chat with at your convenience!

What is a typical day like for a franchisee?

We love to see you in roles that play to your strengths! Building your business within your community is No.1 for us. We are big fans of the owner/operator style for our business model, especially for the first year. However, you can absolutely hire a manager or work hands-on in the treatment rooms if this is where you see yourself.

How do you determine territories?

We work with you to define a protected geographic territory that everyone is happy with. Territories are determined by various factors including population density, socio-economic factors, need for our particular service in the area and the number of complementary businesses within that area!

What are the ongoing fees? How do your royalties and advertising fees work?

Our royalty fee is six (6) percent and our advertising fund (Brand Fund) is two (2) percent of your gross sales. Our Brand Fund is used for local, regional, and national advertising programs.

You are also required to spend at least one and half (1.5) percent of your monthly gross sales on local advertising and promotion.